Pricol ties up with Chinese company TYW for driver information system solutions

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CHENNAI: Coimbatore based auto parts major Pricol has announced a technology and supply partnership with Chinese company Heilongjiang Tianyouwei Electronics Co Ltd, (TYW),), for “advanced technologies in driver information system solutions for Indian vehicle makers across various vehicle segments,” said the company in a statement.
Pricol has entered into a co-operation agreement for technology and supply of parts and systems with TYW for solutions like e-cockpit, heads up display (HUD), etc. “TYW will support Pricol exclusively on the projects identified for such advance technologies in driver information system for various vehicle segments in Indian market and in addition to the technology, Pricol will source components and/or sub-assemblies from TYW as part of the supply arrangement,” said the statement.
Vikram Mohan, MD, Pricol Limited said, “This partnership with TYW is a testament to our commitment to driving innovation in the Indian automotive sector. We are confident that our efforts will help in providing state-of-the-art solutions in the driver information system space, where Pricol has a dominant position in Indian market. Pricol’s domain expertise combined with TYW’s technological prowess marks a significant step towards achieving a vision of enhancing the driving experience for Indian customers.”
TYW was founded in 1998 and is headquartered at Suihua City, China. The company is in the business of manufacturing driver information system, control panels, e-cockpit solutions and displays for automotive and industrial applications.

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