Meta: Facebook’s new hook for youngsters, an AI chatbot with multiple personalities

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Meta is gearing up to introduce a new generative AI chatbot called “Gen AI Personas”. This chatbot is aimed at younger audiences and will have multiple “personas” that will engage with young users through vibrant behaviour, reportedly set to be introduced during this week’s Meta Connect.
According to reports, Meta has already tested similar chatbot personas on Instagram, but those were designed for general users. Meanwhile, these bots are designed to engage users and may have productivity skills such as coding assistance.
The Wall Street Journal has reported that Meta has over a dozen different chatbot personas coming, including a “sassmaster general” inspired by Bender from Futurama, with superior intelligence sharp wit, and biting sarcasm. Then, there is another one, the overly inquisitive “Alvin the Alien.”
In one instance, the “sassmaster general” responded to a question with “Bring me your questions, but don’t expect any sugar-coated responses!” along with a robot emoji. Meanwhile, an raised concern that the latter persona, the “Alvin the Alien” was designed to collect personal information.
Meghana Dhar, former executive at both Snap and Instagram, notes that chatbots do not come across as a Gen Z thing but Gen Z is more comfortable with newer technology. She further added that the primary objective of Meta with chatbots, as with any new product, is to keep users engaged for longer periods of time in order to have an increased opportunity to serve them ads.
Additionally, there was a particularly problematic chatbot, Gavin, that reportedly made misogynistic remarks, replying, “When you’re with a girl, it’s all about the experience. And if she’s barfing on you, that’s definitely an experience.” Then, an employee found Bob the robot rude and unhelpful.
Meta may release different chatbots than those tested, according to sources. Asides the pre-created personas, Meta is also working on a tool that would allow celebrities to make chatbots for their fans.

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