Amazon is bringing ads to Prime Video and will charge you to avoid them

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By Jordan Valinsky | CNN

New York — Amazon is joining other streaming services and inserting ads into its programming.

Beginning next year, shows and movies on its Prime Video service will “include limited advertisements,” the company announced Friday. Amazon’s change brings it in line with its rivals, like Netflix and Max, adding ad-supported tiers as companies search for additional revenue.

Amazon explained that ads will help it “continue investing in compelling content and keep increasing that investment over a long period of time.” Spending on its content, which includes “Thursday Night Football” and its original series, soared nearly 30% in 2022 to $16.6 billion.

The company didn’t reveal how long the ad breaks will be, but did say its shows and movies will have “meaningfully fewer ads than linear TV and other streaming TV providers.”

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