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The trend of Swiftonomics continues.
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This time at the Darden School of Business at the University of Virginia in Charlottesville where Taylor Swift will become an MBA case study.
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The university has announced “Shamrock Capital: Pricing the Masters of Taylor Swift,” a new case which examines both the human and business factors that investment fund Shamrock Capital considered when paying $300 million for Swift’s 2020 masters.
It all began when Scooter Braun bought Big Machine Records, which was Swift’s original label, causing controversy given the singer was very vocal about him owning her masters even though she still retained her performance recordings.
“This is my worst-case scenario,” she told Variety. “This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept.”
The new case, which will be taught at Darden in the core finance curriculum, is essentially an introduction to firm valuation.
Students will look at the financial decision-making during uncertain conditions and be educated in firm valuation technique basics.
It will serve as the introductory case for Darden’s course called Valuation in Financial Markets.
