Mahindra Bolero MaXX Pik-Up achieves one lakh production milestone in record time: Details

Mahindra & Mahindra (M&M) has announced that its Bolero MaXX Pik-Up range has achieved one lakh production milestone in a short span of 16 months, setting a record in the commercial load segment.
The company had launched the new MaXX Pik-Up City on August 10, 2022, which it claims is a significant contributor to the milestone.
Moreover, Mahindra launched a series of eight different models in the range in April 2023. This range included new variants under CITY range and HD range, catering to various payloads and cargo lengths. Mahindra says that it has sold more than two million Pik-Up units since the brand was first launched.

Nallinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd., said, “Achieving the 1 lakh production milestone in such a brief period is a clear reflection of the trust and confidence of our customers. Our clean focus on understanding and catering to the unique demands of the Indian market has helped us elevate the customer experience in the commercial vehicle segment. We look forward to delivering distinctive value to customers with a pick-up range that is both technologically advanced and highly versatile. “
The Bolero MaXX Pik-Up range introduced many firsts in the segment, including telematics solutions like advanced connectivity features, ensuring businesses monitor and manage their fleet efficiently. The range also boasts height-adjustable seats, cornering lamps for improved visibility, a 10 feet cargo space (3050mm), and 7R16 tyres for difficult terrains. Furthermore, the range also offers diverse options including the City, HD Range, and both diesel & CNG variants.