A Lamborghini will always be Italian and not market driven

Lamborghinihas lately been surprising both enthusiasts and customers with their unique approach towards newer body shapes such as the Urus SUV and even purpose-specific models such as the Huracan Sterrato off-road super sports car. The latest from their stable is the Revuelto hybrid super sport, which brings the latest generation of Lamborghini design language to its buyers.Quite clearly, the brand has crossed an inflection point in terms of its design and portfolio. However, could the newer cars be a sign of something even more exciting brewing up at the Sant’Agata Bolognese, Headquarters in Italy?

We recently caught up with Mitja Borkert, Head of Design, Lamborghini, to get his insights on what Lamborghini has planned for its upcoming cars and how they will be differentiated. Borkert started off by clearing out the basics for us, he said, “It is always very important to have a unique design DNA, so it is about the silhouette, even without any detail light you can recognise a Lamborghini. Our cars always have a particular architecture where on the front they have a strong inclination of the side windows and that is very recognisable. Taking these cues as a guideline, we are able to create unexpected products such as the Sterrato off-road super sports, the Urus SUV and whatever we have as ideas for the future.”

While the head of design was clearly not going to spill the beans on a new project, Lamborghini has been seeing a growing customer base in India, more importantly, China is currently its second-largest market. Looking at the carmaker’s new design trajectory and the emergence of key markets outside Europe and the US, we asked Borkert if Lamborghini would consider market-specific models or variants of its cars that cater to a specific region.

Without mincing any words, Borkert told TOI Auto, “A Lamborghini is from Sant’Agata Bolognese, Italy, which is for me, the epicentre of super sports car design. Our customers want to buy something that is designed here, developed here, so it has to come from here. Therefore, I am deeply convinced that our design always needs to be authentic and brave using what we are creating here. At the end of the day we are creating cars that have success around the globe, while we have enthusiasts everywhere, we are not aiming for a specific design for different markets. I think that would not be authentic and I don’t think this is the expectation of our customers. They want a Lamborghini and we know best here in Sant’Agata Bolognese headquarters, how it should look like.” We certainly agree with Borkert’s outlook on the matter as someone who is looking to shell out at least Rs 4.18 crore and upwards to fulfil a poster dream, would not want it any other way than what the brochure said when they first got their hands on one.