Amitabh Bachchan’s new ad for e-commerce giant stirs trouble for the shopping platform | Hindi Movie News

E-commerce platforms have become the biggest shopping platforms in the country and consumers are gearing up for one of the biggest sale seasons of the year. In order to promote the sale days, shopping platfoerm Flipkart created a series of ads with actors like Alia Bhatt, Allu Arjun and Amitabh Bachchan. But their advertisement with Mr Amitabh Bachchan has landed the platform in a soup with mobile phone retailers.
In the advertisement, Amitabh Bachchan can heard saying ‘yeh Dukan per nahin milne wala’ which has not gone down well with offline mobile retailers across the country. They are claiming that the ad film is misleading the customers, making them buy phones only on the online shopping platform.

The All India Mobile Retailers Association (AIMRA), which represents about 150,000 mobile retailers, wrote a long letter to the smartphone brands to address the issue. “Our purpose in addressing you is to express our deep concern and disappointment regarding the recent wave of derogatory advertisements that have been proliferating across various online platforms, social media, and print media. These advertisements have been influencing the buying behaviour of customers through false and misleading statements, such as the one promoted by Flipkart with the endorsement of the mega star, Mr. Amitabh Bachchan, stating, ‘yeh Dukan per nahin milne wala’ (This will not be found in stores),” AIMRA said in the letter, as reported by Economic Times.
In fact, Confederation of All India Traders (CAIT), which represents 80 million retailers, has written a letter to Amitabh Bachchan condemning the advertisement. They reportedly wrote, “We are highly disheartened to witness your recent advertisement for Flipkart, where you claimed that deals and offers are not available at shopkeepers, thereby misleading and influencing customers.”
Representatives for neither Flipkart nor Amitabh Bachchan’s side have reacted to the campaign backlash. As of now, Flipkart has made the video private on YouTube.